CREATING WELCOME SCREENS

The Welcome Screen is the first thing visitors see when they enter a funnel inside Funnel System Pro.

It plays a major role in:

• first impressions
• engagement
• click-through rates
• funnel completion rates

A strong Welcome Screen can dramatically increase the number of users who begin and complete your funnel.

This guide explains how to create effective, high-converting welcome screens.

WHAT IS A WELCOME SCREEN?

A Welcome Screen is the opening section of a funnel.

It usually contains:

• headline
• subheadline
• CTA button
• background image
• optional slideshow
• branding elements

Its purpose is simple:

Convince visitors to start the funnel.

WHY WELCOME SCREENS MATTER

The Welcome Screen determines whether users:

• continue
  or
• leave

Visitors make decisions extremely quickly.

Your Welcome Screen should immediately:

• grab attention
• explain the value
• create curiosity
• encourage action

A weak opening screen can reduce conversions significantly.

ACCESSING THE WELCOME SCREEN SETTINGS

Inside the Funnel Builder:

Funnels → Edit Funnel

Locate:

Welcome Screen Settings

This section controls all opening screen content and styling.

CORE WELCOME SCREEN ELEMENTS

Most high-converting welcome screens include:

• Headline
• Subheadline
• CTA Button
• Background Image
• Visual Branding
• Clear Value Proposition

Each element works together to encourage users to begin the funnel.

WRITING THE HEADLINE

The headline is the most important part of the Welcome Screen.

Good headlines are:

• clear
• direct
• benefit-focused
• easy to understand

Example:

Get Your Free Project Estimate

or

Find Out How Much Your Remodel Could Cost

Avoid:

• vague messaging
• confusing wording
• overly technical language

Visitors should immediately understand:

• what the funnel offers
• why they should continue

WRITING THE SUBHEADLINE

The subheadline supports the main headline.

It should:

• reduce friction
• explain the process
• build confidence

Example:

Answer a few quick questions to receive your personalized estimate.

Good subheadlines make funnels feel:

• easy
• fast
• approachable

CTA BUTTON TEXT

The CTA button controls the next action.

Avoid generic buttons like:

Submit

Use action-oriented text instead:

• Start My Estimate
• Get Pricing
• Begin Quiz
• Get My Free Quote
• Start Consultation

Example:

Start My Estimate

Strong CTA buttons improve engagement significantly.

BACKGROUND IMAGES

Background images create emotional impact and visual interest.

Good background images should:

• match the business
• support the offer
• feel professional
• avoid clutter

Examples:

• remodeling projects
• happy customers
• office environments
• luxury interiors
• modern workspaces

Large high-quality visuals improve perceived value.

OPTIONAL SLIDESHOW IMAGES

Funnels can also include multiple rotating images.

Slideshow backgrounds can:

• showcase services
• display portfolio work
• increase visual energy
• improve engagement

Recommended:

• 3 to 5 high-quality images

Avoid:

• too many slides
• distracting visuals
• slow-loading images

OVERLAYS & READABILITY

Text should always remain easy to read.

Dark overlays are commonly used to improve contrast.

Example:

• dark transparent overlay over image
• white headline text
• bright CTA button

Good readability improves:

• usability
• professionalism
• conversions

MOBILE WELCOME SCREENS

Most users will see the Welcome Screen on mobile devices.

When designing mobile welcome screens:

• keep headlines shorter
• avoid excessive text
• optimize button size
• ensure readability
• test image cropping

Mobile optimization is critical.

WELCOME SCREEN LAYOUT BEST PRACTICES

High-converting layouts usually:

• keep content centered
• maintain clear spacing
• use one primary CTA
• avoid clutter

The goal is:

• focus
• clarity
• immediate action

PROGRESSIVE ENGAGEMENT

The Welcome Screen is not meant to explain everything.

Its purpose is simply to:

• get the first click

Once users begin interacting, they become more likely to complete the funnel.

This is one of the core psychological advantages of funnels.

EXAMPLE HIGH-CONVERTING WELCOME SCREEN

Headline

Get Your Free Home Renovation Estimate

Subheadline

Answer a few quick questions to receive a personalized project estimate.

CTA Button

Start My Estimate

Background

Modern luxury kitchen renovation image

This structure works extremely well for service businesses.

WELCOME SCREEN DESIGN SETTINGS

Inside Funnel System Pro, you can customize:

• typography
• colors
• button styles
• spacing
• overlays
• backgrounds
• animations
• visual themes

This allows funnels to match:

• agencies
• contractors
• luxury brands
• SaaS companies
• local businesses

USING VIDEO BACKGROUNDS

Funnels may also support video backgrounds.

Video can:

• increase visual impact
• create premium presentation
• improve engagement

Recommended:

• short subtle loops
• lightweight files
• muted video backgrounds

Avoid:

• distracting motion
• slow loading
• excessive effects

COMMON WELCOME SCREEN MISTAKES

Too Much Text

Keep messaging concise.

Weak Headlines

Users should instantly understand the offer.

Poor Mobile Layouts

Always optimize for mobile devices.

Generic CTA Buttons

Use strong action-oriented wording.

Distracting Visuals

The funnel should feel focused and intentional.

TESTING WELCOME SCREEN PERFORMANCE

Analytics can help identify:

• click-through rates
• abandonment points
• engagement issues

Test:

• headlines
• button text
• images
• layouts
• CTA wording

Small changes can significantly improve conversions.

WHY WELCOME SCREENS ARE IMPORTANT

The Welcome Screen sets the tone for the entire funnel experience.

A strong Welcome Screen:

• increases engagement
• creates momentum
• improves conversions
• makes funnels feel premium

It transforms the funnel from:

• a basic form
  into
• a guided interactive experience

This is one of the biggest reasons funnel-based websites outperform traditional landing pages.