Sending Email Campaigns
Sending Email Campaigns
After creating your email campaign and organizing your contact lists, the next step is sending your message to your audience. WP Marketing Pro makes it easy to deliver email campaigns, reach leads and customers, and monitor campaign performance.
Whether you’re sending newsletters, promotional offers, customer updates, or follow-up sequences, understanding how to properly send campaigns can improve engagement and marketing results.
Why Email Campaigns Matter
Email campaigns allow businesses to communicate directly with their audience.
Unlike social media or search traffic, email provides direct access to people who have already expressed interest in your business.
Common uses include:
Lead Nurturing
Customer Follow-Up
Product Promotions
Service Announcements
Newsletter Updates
Special Offers
Event Invitations
Marketing Education
Consistent communication helps build trust and maintain visibility.
Before Sending a Campaign
Before launching any email campaign, review your content carefully.
Verify:
✓ Subject line
✓ Email content
✓ Images
✓ Links
✓ Contact information
✓ Call-to-action
✓ Branding
✓ Recipient list
A final review can prevent mistakes and improve campaign performance.
Choosing Your Audience
One of the most important decisions is selecting the correct audience.
Common recipient groups include:
Leads
People who have expressed interest in your services.
Customers
Existing clients and customers.
Newsletter Subscribers
Contacts who signed up for updates.
Marketing Plan Leads
Users who completed a Marketing Plan.
Segmented Lists
Groups organized by interest, service, product, or campaign source.
Sending relevant emails to the appropriate audience typically produces better results.
Using Audience Segmentation
Segmentation allows you to send targeted messages.
Examples:
Roofing Leads
Receive roofing-related promotions.
Ecommerce Customers
Receive product announcements.
Consultation Requests
Receive follow-up communications.
Existing Customers
Receive retention and upsell campaigns.
Targeted emails often generate higher engagement than general broadcasts.
Sending a Test Email
Before sending to your entire audience:
Send a test email to yourself.
Review the email on desktop.
Review the email on mobile.
Test all links.
Verify formatting.
Testing helps identify issues before they affect subscribers.
Reviewing Email Content
Before launching your campaign, review:
Subject Line
Does it clearly explain the email?
Opening Message
Does it quickly explain the purpose?
Main Content
Is the information useful and relevant?
Call-to-Action
Does the reader know what action to take?
Closing Information
Does it include appropriate business information?
Well-structured emails are easier to read and more effective.
Scheduling Email Campaigns
WP Marketing Pro may allow campaigns to be:
Sent Immediately
Launch the campaign right away.
Scheduled
Choose a future date and time.
Scheduling is useful for:
Promotions
Product Launches
Events
Seasonal Campaigns
Marketing Sequences
Planning ahead helps maintain consistent communication.
Sending Your Campaign
When you’re ready:
Review your audience.
Review the campaign.
Confirm settings.
Click Send Campaign or Schedule Campaign.
Verify successful delivery.
The campaign will then be processed and delivered to recipients.
Common Types of Campaigns
Newsletter Campaigns
Provide updates, tips, and company news.
Promotional Campaigns
Advertise products, services, and offers.
Welcome Campaigns
Introduce new subscribers to your business.
Follow-Up Campaigns
Continue conversations with leads.
Customer Campaigns
Maintain engagement with existing clients.
Event Campaigns
Promote webinars, workshops, and special events.
Each campaign type supports different marketing goals.
Connecting Campaigns to Landing Pages
Email campaigns often work best when linked to dedicated landing pages.
Example:
Email Campaign
↓
Landing Page
↓
Lead Form
↓
CRM
↓
Follow-Up
This creates a complete conversion path.
Connecting Campaigns to Funnels
Funnels can also be used as campaign destinations.
Example:
Email Campaign
↓
Sales Funnel
↓
Lead Capture
↓
CRM
↓
Customer
This allows email marketing to become part of a larger sales process.
Monitoring Campaign Performance
After sending a campaign, monitor performance metrics.
Examples include:
Open Rate
How many recipients opened the email.
Click Rate
How many recipients clicked links.
Conversion Rate
How many recipients completed the desired action.
Unsubscribes
How many recipients opted out.
Performance data helps improve future campaigns.
Understanding Email Engagement
Not every recipient will respond immediately.
Some contacts may:
Open immediately
Click later
Convert days later
Return through future campaigns
Email marketing is often a long-term relationship-building strategy.
Improving Future Campaigns
Successful email marketers continually improve campaigns.
Examples include testing:
Subject Lines
Different subject lines may improve open rates.
Calls-to-Action
Different CTAs may improve clicks.
Offers
Different promotions may improve conversions.
Audience Segments
Different audiences may respond differently.
Small improvements can create significant results over time.
Email Campaign Best Practices
For stronger performance:
✓ Send relevant content
✓ Segment your audience
✓ Use clear subject lines
✓ Include a strong CTA
✓ Test before sending
✓ Monitor performance
✓ Maintain branding consistency
✓ Follow up regularly
Simple, useful emails often outperform overly complicated campaigns.
Common Sending Mistakes
Avoid these common issues:
Sending Without Testing
Always send a test email first.
Sending to the Wrong Audience
Verify recipient lists carefully.
Too Many Links
Focus attention on one primary action.
Weak Subject Lines
Subject lines greatly influence open rates.
Inconsistent Sending
Regular communication often performs better than sporadic campaigns.
Good preparation helps avoid most campaign problems.
Benefits of Email Campaigns
Businesses use email campaigns to:
Generate leads
Increase sales
Build trust
Educate prospects
Promote services
Launch products
Retain customers
Support marketing efforts
Email remains one of the most effective digital marketing channels available.
Connected WP Marketing Pro Features
Email Campaigns integrate with:
WPMP CRM
Landing Page Builder
Funnel Builder
Marketing Plans
Marketing Dashboard
Marketing Manager
Automation Engine
WooCommerce Tools
This creates a connected marketing ecosystem where leads, contacts, and campaigns work together.
Next Steps
Now that you understand how to send email campaigns, continue to:
Email Marketing Troubleshooting
to learn how to resolve common issues related to email delivery, contact management, campaign performance, and email system configuration.