Understanding Marketing Recommendations

Marketing Recommendations are personalized suggestions generated by WP Marketing Pro to help improve your marketing performance. These recommendations are based on your business profile, Marketing Plan, goals, current marketing activity, and growth opportunities.

Rather than providing generic marketing advice, WP Marketing Pro analyzes your specific situation and identifies the actions most likely to help your business attract more leads, generate more customers, and improve overall marketing effectiveness.

What Are Marketing Recommendations?

Marketing Recommendations are strategic suggestions that guide your marketing efforts.

They help answer questions such as:

What should I work on next?
What marketing opportunities am I missing?
Which activities should be prioritized?
How can I improve my marketing results?

Recommendations are designed to remove uncertainty and provide clear direction.

Where Do Recommendations Come From?

Recommendations are generated using information from several areas of WP Marketing Pro, including:

Business Profile
Marketing Plan
Marketing Priorities
Action Plan Progress
Marketing Dashboard Activity
Marketing Goals

The more information you provide, the more personalized and relevant your recommendations become.

Why Recommendations Matter

Many business owners struggle because they are unsure where to focus their marketing efforts.

Common questions include:

Should I improve SEO?
Should I build landing pages?
Should I run ads?
Should I focus on email marketing?
Should I work on social media?

The answer depends on your business.

Marketing Recommendations help identify the opportunities most likely to produce meaningful results based on your specific situation.

Examples of Marketing Recommendations

Recommendations vary by business type, goals, and marketing maturity.

Examples may include:

Improve SEO

If search visibility is limited, recommendations may include:

Optimize page titles
Improve content
Create service pages
Build internal links
Publish blog content

Create Landing Pages

If lead generation is a priority, you may receive recommendations to:

Create dedicated landing pages
Improve conversion rates
Build targeted campaigns

Launch Email Marketing

If you are not actively building relationships with leads and customers, recommendations may include:

Create an email list
Build a welcome sequence
Send newsletters

Generate More Reviews

For local businesses, recommendations may include:

Request customer reviews
Improve online reputation
Optimize Google Business Profile

Build Marketing Funnels

Businesses focused on lead generation may receive recommendations to:

Create funnels
Improve lead capture
Build follow-up sequences

Recommendations Are Personalized

No two businesses receive exactly the same recommendations.

For example:

Local Service Business

Common recommendations may include:

Local SEO
Google Business Profile
Reviews
Service area pages

Ecommerce Store

Common recommendations may include:

Product landing pages
Email marketing
Cart recovery
Retargeting campaigns

Consultant or Freelancer

Common recommendations may include:

Lead generation funnels
Appointment scheduling
Personal branding
Email nurturing

Recommendations are customized to fit your business goals and marketing situation.

Recommendations vs Tasks

It’s important to understand the difference between recommendations and tasks.

Recommendation

A strategic suggestion.

Example:

Improve SEO

Task

A specific action.

Examples:

Update page titles
Add internal links
Publish a blog post

Recommendations provide direction, while tasks provide execution steps.

How Recommendations Become Tasks

WP Marketing Pro automatically converts many recommendations into Action Plan tasks.

Example:

Recommendation:

Increase Lead Generation

Generated Tasks:

Create a landing page
Add a lead form
Build a funnel
Create a follow-up email sequence

This helps transform ideas into actionable marketing activities.

Understanding Recommendation Priority

Not all recommendations are equally important.

WP Marketing Pro ranks recommendations based on:

Potential impact
Business goals
Marketing gaps
Existing assets
Growth opportunities

High Priority

Activities likely to produce the greatest benefit.

Examples:

Build a website
Improve SEO
Create landing pages

Medium Priority

Activities that support ongoing growth.

Examples:

Email marketing
Social media campaigns
Content marketing

Lower Priority

Activities that typically become valuable after foundational marketing systems are in place.

Examples:

Advanced automation
Additional advertising channels
Conversion testing

The goal is to help you focus on what matters most.

Following Recommendations Effectively

To get the most value from your recommendations:

Start with High Priorities

Focus on recommendations with the highest impact first.

Complete Related Tasks

Use the Action Plan to turn recommendations into completed activities.

Track Progress

Monitor your progress through the Marketing Dashboard and Marketing Score.

Stay Consistent

Small actions completed consistently often outperform large projects that are never finished.

Recommendations Change Over Time

Recommendations are dynamic and may change as:

Tasks are completed
Goals change
Marketing Plans are updated
New opportunities are identified

This ensures that WP Marketing Pro continues to provide relevant guidance as your business evolves.

Connected WP Marketing Pro Features

Marketing Recommendations integrate directly with:

Marketing Dashboard
Marketing Plans
Marketing Priorities
Action Plans
AI Marketing Manager
Landing Page Builder
Funnel Builder
Smart Ads Builder
CRM
Email Marketing
SEO Tools

This allows recommendations to move seamlessly from strategy to implementation.

Think of Recommendations as Your Marketing Roadmap

A useful way to think about Marketing Recommendations is as a roadmap.

They help identify:

Where you are now
Where opportunities exist
What should be done next
Which actions deserve attention first

The goal is to reduce confusion and help you focus on the activities most likely to generate results.

Next Steps

Now that you understand how Marketing Recommendations work, the next step is learning how to organize and complete the tasks generated from those recommendations.

Continue to:

Managing Your Marketing Tasks

to learn how WP Marketing Pro helps you track progress, complete activities, and stay consistent with your marketing efforts.