Publishing Your Landing Page
Publishing Your Landing Page
After creating and customizing your landing page, the final step is publishing it so visitors can access it online.
Before launching any marketing campaign, it’s important to review, test, and verify that your landing page functions correctly. A few minutes spent testing can help prevent lost leads, broken forms, and poor visitor experiences.
This guide walks you through the process of preparing, publishing, and testing your landing page in WP Marketing Pro.
Before You Publish
Before making your landing page live, perform a final review.
Check the following:
✓ Headlines are correct
✓ Images display properly
✓ Calls-to-action are clear
✓ Forms work correctly
✓ Contact information is accurate
✓ Branding is consistent
✓ Spelling and grammar are correct
✓ Mobile layouts look good
The goal is to ensure visitors have a smooth experience from the moment they arrive.
Step 1: Save Your Landing Page
Before publishing, save your work.
To save:
Open the Landing Page Builder.
Click Save.
Wait for confirmation that the page has been saved successfully.
Saving regularly helps prevent accidental data loss.
Step 2: Preview Your Landing Page
The Preview feature allows you to see the page as visitors will see it.
Previewing helps identify:
Layout issues
Missing images
Content errors
Mobile display problems
Broken buttons
Always preview your page before publishing.
Step 3: Test All Page Elements
Review every interactive element on the page.
Buttons
Verify that:
Buttons are visible
Button text is correct
Links point to the correct destination
Forms
Submit a test form and verify that:
Data is saved correctly
Notifications are sent
Confirmation messages appear
Links
Check all:
Internal links
External links
Navigation elements
Download links
Broken links can reduce trust and harm conversions.
Step 4: Review Mobile Responsiveness
Many visitors will view your landing page on smartphones and tablets.
Review:
Text readability
Button size
Form usability
Image scaling
Section spacing
A page that performs well on desktop but poorly on mobile may lose valuable leads.
Step 5: Verify SEO Settings
If your landing page is intended to receive traffic from search engines, review:
Page Title
Ensure the title accurately describes the page.
Meta Description
Write a concise description that encourages clicks.
URL Structure
Use clean, readable URLs whenever possible.
Example:
yourwebsite.com/free-roofing-estimate
instead of:
yourwebsite.com/page123
Clear URLs improve both user experience and SEO.
Step 6: Configure Lead Capture
If your page includes lead generation forms, verify that submissions are handled correctly.
Check:
CRM integration
Email notifications
Form destinations
Confirmation pages
A landing page is only effective if leads are captured successfully.
Step 7: Publish Your Landing Page
Once testing is complete:
Click Publish.
Confirm publication settings.
Save your URL.
Open the live page to verify publication.
Your landing page is now available to visitors.
Testing the Published Page
After publishing, test the live version.
Do not assume the published page behaves exactly like the preview version.
Review:
Page loading speed
Form submissions
Buttons
Mobile layouts
Images
Tracking scripts
Testing the live page helps identify issues that may not appear during editing.
Connecting Marketing Campaigns
Once published, your landing page can be connected to marketing campaigns.
Examples include:
Google Ads
Send ad traffic directly to the landing page.
Facebook Ads
Use landing pages for lead generation and promotions.
Email Marketing
Link subscribers to offers and campaigns.
Social Media
Promote landing pages through posts and advertisements.
Local Marketing
Use location-specific landing pages for local campaigns.
A dedicated landing page often performs better than sending visitors to a general website page.
Tracking Performance
After publishing, monitor performance regularly.
Important metrics include:
Visitors
How many people visit the page?
Leads
How many visitors submit forms?
Conversion Rate
What percentage of visitors take action?
Bounce Rate
How many visitors leave without interacting?
Tracking performance helps identify opportunities for improvement.
Making Updates After Publishing
Publishing does not mean the page is finished.
You can continue to improve performance by:
Updating headlines
Improving offers
Changing images
Testing new calls-to-action
Refining content
Small improvements can often increase conversion rates significantly over time.
Common Publishing Mistakes
Avoid these common issues:
Publishing Without Testing
Always review forms and buttons before launch.
Using Placeholder Content
Replace all sample text and images.
Ignoring Mobile Visitors
Review mobile layouts carefully.
Weak Calls-to-Action
Make it obvious what visitors should do next.
Sending Traffic Too Early
Verify everything is working before launching campaigns.
A few minutes of testing can prevent costly mistakes.
Publishing Checklist
Before launching traffic, verify:
✓ Page saved
✓ Preview reviewed
✓ Forms tested
✓ Buttons tested
✓ Mobile layouts checked
✓ Images verified
✓ Contact information updated
✓ SEO settings reviewed
✓ Tracking configured
✓ Live page tested
This checklist helps ensure a smooth launch.
Best Practices
For the best results:
Publish only after testing.
Use clear calls-to-action.
Monitor conversions regularly.
Review page performance.
Improve content over time.
Match the page to the marketing campaign.
Follow up with leads quickly.
Successful landing pages are often improved through ongoing testing and optimization.
Next Steps
Now that your landing page is live, the next step is learning how to get the most from the Landing Page Builder and answer common questions about page creation, publishing, and optimization.
Continue to:
Landing Page Builder FAQ
for answers to the most common questions about creating, managing, and improving landing pages with WP Marketing Pro.