Working With Templates
Working With Templates
Templates allow you to create professional landing pages quickly without starting from scratch. WP Marketing Pro includes a collection of pre-built landing page templates designed for common marketing goals, industries, and campaign types.
Templates provide a starting point that can be fully customized to match your business, branding, and marketing objectives.
Whether you’re generating leads, promoting services, selling products, or launching a campaign, templates can significantly reduce the time required to build a landing page.
What Are Templates?
A template is a pre-designed landing page layout that includes commonly used sections and page elements.
Templates may include:
Headlines
Call-to-action buttons
Images
Forms
Feature sections
Testimonials
Contact sections
Pricing sections
Instead of creating each element manually, you begin with a professionally structured page and customize it as needed.
Why Use Templates?
Templates offer several advantages.
Faster Page Creation
Build landing pages in minutes instead of hours.
Proven Layouts
Templates are designed using common landing page structures that are familiar to visitors.
Consistent Design
Maintain a professional appearance across multiple pages.
Easier Customization
Replace placeholder content with your own text, images, and branding.
Templates allow you to focus on your marketing message rather than page construction.
Types of Templates
WP Marketing Pro may include templates for a variety of purposes.
Lead Generation Templates
Designed to capture visitor information.
Common uses:
Quote requests
Consultation requests
Email signups
Lead magnets
Service Templates
Promote individual services.
Examples:
Roofing
Home Services
Consulting
Marketing Services
Legal Services
Product Templates
Showcase products and encourage purchases.
Examples:
Ecommerce products
Product launches
Promotional offers
Appointment Booking Templates
Encourage visitors to schedule consultations, meetings, or service appointments.
Event Registration Templates
Collect registrations for:
Webinars
Workshops
Conferences
Local events
Local Business Templates
Target specific cities, locations, or service areas.
These pages are often used for local marketing and SEO campaigns.
Creating a Landing Page From a Template
Creating a page from a template is simple.
Step 1
Open the Landing Page Builder.
Step 2
Click Create New Landing Page.
Step 3
Choose Use Template.
Step 4
Browse available templates.
Step 5
Select the template that best matches your campaign.
Step 6
Load the template into the builder.
Once loaded, you can begin customizing the page.
Customizing Template Content
Templates are designed to be edited.
Common customizations include:
Headlines
Replace placeholder headlines with your own marketing message.
Descriptions
Add information about your business, services, or offer.
Images
Upload your own photos and graphics.
Buttons
Customize button text and destinations.
Forms
Modify fields to collect the information you need.
Branding
Update colors, fonts, and styles to match your business.
The goal is to make the template feel like a custom page rather than a generic design.
Replacing Placeholder Content
Most templates include sample content designed to demonstrate the layout.
Before publishing, review and replace:
Business names
Phone numbers
Email addresses
Images
Testimonials
Service descriptions
Pricing information
Always verify that no placeholder content remains on the final page.
Working With Sections
Templates are typically built using reusable content sections.
Common sections include:
Hero Section
The top section of the page containing the headline and primary call-to-action.
Features Section
Highlights benefits and selling points.
Testimonials Section
Displays customer reviews and social proof.
About Section
Provides information about your company.
Contact Section
Makes it easy for visitors to get in touch.
You can usually add, remove, or reorder sections as needed.
Saving Custom Templates
After customizing a landing page, you may be able to save it as a reusable template.
Benefits include:
Faster future page creation
Consistent branding
Reusable layouts
Agency workflow efficiency
Many businesses create their own collection of custom templates for recurring campaigns.
Templates and Marketing Campaigns
Templates can be adapted for various marketing channels.
Examples include:
Google Ads
Create dedicated landing pages for ad groups.
Facebook Ads
Build pages that match ad messaging.
Email Marketing
Send subscribers to focused campaign pages.
Local SEO
Create city-specific landing pages.
Product Promotions
Launch pages for seasonal offers and sales.
Templates make it easier to create multiple pages while maintaining a consistent experience.
Best Practices
When working with templates:
✓ Choose a template that matches your goal.
✓ Replace all placeholder content.
✓ Update images and branding.
✓ Use strong headlines.
✓ Keep calls-to-action clear.
✓ Remove unnecessary sections.
✓ Test before publishing.
Templates should serve as a starting point, not the final product.
Common Mistakes
Avoid these common template-related issues:
Leaving Placeholder Content
Always replace sample text and images.
Using Too Many Sections
More content is not always better.
Multiple Calls-to-Action
Focus visitors on one primary goal.
Ignoring Mobile Layouts
Always review pages on mobile devices.
Publishing Without Testing
Check forms, buttons, and links before going live.
Simple improvements can make a significant difference in performance.
Templates vs Custom Pages
Templates are ideal when:
You want faster results.
You need multiple landing pages.
You are new to page building.
You want a proven starting point.
Custom pages are ideal when:
You need unique layouts.
You require advanced customization.
You have specialized campaign requirements.
Many users begin with templates and customize them to fit their needs.
Next Steps
Now that you understand how templates work, the next step is learning how to publish and test your landing pages before sending traffic.
Continue to:
Publishing Your Landing Page
to learn how to preview, publish, test, and launch landing pages using WP Marketing Pro.