Viewing Marketing Priorities
Viewing Marketing Priorities
Marketing Priorities help you identify the most important actions to focus on within WP Marketing Pro. Rather than trying to improve every aspect of your marketing at once, priorities help you concentrate on the activities most likely to generate meaningful results.
The Marketing Priorities section is designed to answer a simple question:
What should I work on next?
By focusing on your highest-priority recommendations, you can make better use of your time, budget, and marketing resources.
What Are Marketing Priorities?
Marketing Priorities are recommendations generated from your Marketing Plan and business profile.
WP Marketing Pro analyzes factors such as:
Business goals
Current marketing efforts
Website presence
Lead generation systems
Advertising activity
SEO status
Growth opportunities
Based on this information, the platform identifies the activities that are likely to have the greatest impact on your business.
Where Can I Find Marketing Priorities?
Marketing Priorities are available within the Marketing Dashboard.
Depending on your setup, priorities may appear:
On the main dashboard
Inside your Action Plan
Within AI Marketing Manager recommendations
Throughout various WP Marketing Pro modules
These recommendations are designed to remain visible so you always know what deserves your attention.
Why Priorities Matter
Many businesses fail to make progress because they focus on too many marketing activities at the same time.
For example, a business may try to:
Run advertisements
Publish blog posts
Build funnels
Launch email campaigns
Create social content
all at once.
While all of these activities may be valuable, some are more important than others depending on your current situation.
Marketing Priorities help you focus on the tasks that should be completed first.
Examples of Marketing Priorities
Your priorities will vary depending on your business profile.
Examples may include:
Improve Website Presence
If your website is incomplete or outdated, improving it may become a top priority.
Recommended actions might include:
Creating service pages
Improving content
Adding contact forms
Optimizing calls-to-action
Improve SEO
If search visibility is limited, SEO improvements may be recommended.
Examples include:
Optimizing page titles
Improving content structure
Creating location pages
Building internal links
Generate More Leads
Businesses focused on growth may receive lead generation recommendations such as:
Creating landing pages
Building funnels
Improving forms
Launching email follow-up campaigns
Improve Local Visibility
Local businesses often receive recommendations to:
Optimize Google Business Profile
Collect reviews
Improve local SEO
Create service area pages
Understanding Priority Levels
Not all recommendations carry the same weight.
WP Marketing Pro typically organizes priorities into categories based on potential impact.
High Priority
These tasks often provide the greatest opportunity for growth.
Examples:
Create a website
Build a landing page
Improve SEO
Launch a lead capture funnel
Medium Priority
These recommendations support long-term marketing success.
Examples:
Publish content
Improve email marketing
Expand social media activity
Lower Priority
These tasks may provide additional benefits after foundational marketing systems are established.
Examples:
Advanced automation
Additional advertising channels
Conversion testing
The goal is to help you focus on the highest-value opportunities first.
How Priorities Connect to Your Action Plan
Marketing Priorities automatically feed into your Action Plan.
For example:
Priority:
Improve SEO
Action Plan Tasks:
Optimize page titles
Add meta descriptions
Create service content
Build internal links
Priority:
Generate More Leads
Action Plan Tasks:
Create a landing page
Add lead forms
Build a funnel
Launch email follow-up
This allows recommendations to become practical, actionable tasks.
How Priorities Change Over Time
Marketing Priorities are not permanent.
As your business grows and tasks are completed, your priorities may change.
Examples include:
Launching new products
Expanding service areas
Increasing marketing budgets
Completing major projects
Improving website performance
As conditions change, WP Marketing Pro may recommend new opportunities.
Reviewing Priorities Regularly
It’s a good idea to review your priorities on a regular basis.
Many users check priorities:
Daily
Weekly
Before launching campaigns
After completing major tasks
This ensures that your efforts remain aligned with your current business goals.
Focus on the Highest Impact Activities
One of the biggest benefits of Marketing Priorities is clarity.
Instead of wondering what to do next, you can focus on the activities most likely to improve your marketing results.
This helps reduce overwhelm and encourages consistent progress.
Remember:
Completing a few important tasks is often more valuable than starting dozens of low-priority projects.
Next Steps
Once you’ve reviewed your Marketing Priorities, the next step is learning how to manage the tasks generated from those recommendations.
Continue to:
Managing Marketing Tasks
to learn how to organize, complete, and track marketing activities inside WP Marketing Pro.